IHG Holiday Inn Resort
What We WereUp Against
Holiday Inn Resort Samui faced stiff competition for family travel to Koh Samui. They needed to drive qualified website traffic and boost direct bookings without relying on OTA commissions that cut deeply into profit margins.
“Drove 620% increase in "Book Now" clicks”
“Grew qualified website traffic by 116%”
“Achieved 300%+ growth in direct bookings”
How WeSolved It
We deployed a data-driven performance marketing strategy combining Google Ads, Meta advertising, and SEO to capture high-intent family travelers and convert them into direct bookings.
Optimized website for mobile-first family travelers with faster load times
Implemented local SEO strategy targeting "family resorts Koh Samui" and similar high-intent keywords
Launched targeted Google Search Ads for family travel queries with high conversion intent
Built Facebook/Instagram campaigns with custom audience segments for families with children
Conducted A/B testing on ad creatives to identify highest-converting messaging
Set up conversion tracking to attribute bookings directly to marketing channels
Optimized landing pages specifically for family travel conversions
Results That Speakfor Themselves
90 days to 300%+ growth
Zanobe's performance marketing strategy delivered measurable results fast. We're now booking significantly more rooms directly, and our profit margins are noticeably stronger.
Services Delivered
Let's Grow YourDirect Bookings
Let's discuss how we can drive direct bookings and reduce OTA dependency for your property.