Proven strategies to shift your revenue mix from OTA-dependent to direct bookings, while protecting occupancy and ADR.
You know OTAs are eating into your margins, but pulling back feels risky. We help you make the shift safely.
Every Booking.com reservation costs you thousands. But you need the volume to hit targets.
Reducing OTA reliance feels dangerous. What if occupancy drops?
Managing multiple OTAs, metasearch, and direct channels simultaneously is a significant operational burden.
Monthly RevPAR and ADR goals don't wait. You need strategies that work fast.
Our Strategy
A systematic approach to shifting 30-50% of bookings to direct channels while protecting total volume.
Target high-intent travelers actively searching for hotels in your market. Drive them straight to your booking engine.
Strategic pricing and exclusive perks that make direct bookings more attractive than OTAs.
Capture OTA browsers and past guests with automated campaigns that bring them back direct.
Real example: 150-room hotel in Thailand
We were terrified to reduce OTA visibility, but Zanobe's strategy proved we didn't need to. Direct bookings went from 30% to 68% in 8 months. Our ADR actually increased because we control the experience. This is a game-changer.
We shift traffic gradually using paid search and retargeting. Your total volume stays stable (or grows) while the channel mix improves. It's a controlled transition, not a risky gamble.
Direct booking lift begins within 60 days. Meaningful channel mix shift (20-30% improvement) happens in 4-6 months. Full transformation takes 6-12 months.
Most properties invest $3,000-$6,000/month. Your ROI is 3-5x because you're saving 15-25% OTA commissions. The campaigns pay for themselves.
Our approach maintains your OTA presence while growing direct. We work on shifting the priority, not pulling inventory.
We'll analyze your current channel mix and show you exactly how much you could save in OTA commissions.