IHG Holiday Inn Express
What We WereUp Against
Holiday Inn Express Soonvijai struggled with high acquisition costs and limited direct bookings. They needed to efficiently reach medical tourists, business travelers, and leisure guests while significantly improving ROI.
“Reduced cost per acquisition to $0.11 USD”
“Increased "Book Now" clicks by 487%”
“Grew qualified website traffic by 367%”
How WeSolved It
We implemented a data-driven performance marketing strategy with geo-targeting, custom audiences, and budget optimization to dramatically reduce CPA while increasing direct bookings across all guest segments.
Analyzed geographic and demographic data to identify highest-value source markets
Created custom audiences specifically targeting medical tourists and their associated search patterns
Developed exclusive booking incentives and special packages to drive conversions
Implemented comprehensive SEO targeting medical tourism keywords
Results That Speakfor Themselves
3 months to optimal performance
Zanobe's understanding of our medical tourism market was exceptional. They reduced our acquisition costs while multiplying our bookings—exactly what we needed.
Services Delivered
Let's Grow YourDirect Bookings
Let's discuss how we can drive direct bookings and reduce OTA dependency for your property.