Accor Mercure
What We WereUp Against
Mercure Oxford needed to drive website traffic and increase direct bookings across hotel stays, events, and dining. They were losing potential guests to larger competitors and OTA channels.
“Increased "Book Now" clicks by 215%”
“Grew monthly website traffic by 20%”
“Boosted event and conference bookings by 150%+”
How WeSolved It
We built an integrated performance marketing strategy across Google Ads and Meta with geo-targeting and audience segmentation to reach high-intent travelers and event planners.
Launched Google Search Ads campaigns targeting Oxford accommodation and event venue keywords
Implemented Meta (Facebook/Instagram) campaigns with geo-targeting to reach travelers planning Oxford trips
Conducted extensive A/B testing of ad creatives and messaging to optimize performance
Launched dynamic retargeting campaigns to re-engage website visitors
Tested multiple ad formats including videos, carousels, and static images
Results That Speakfor Themselves
4 months to 215% increase
Zanobe's multi-platform approach transformed our direct booking performance. We're now attracting far more hotel guests and event business directly through our own channels.
Services Delivered
Let's Grow YourDirect Bookings
Let's discuss how we can drive direct bookings and reduce OTA dependency for your property.