Marriott Renaissance
What We WereUp Against
Renaissance Bangkok needed to maximize direct bookings and reduce OTA dependency. They wanted to improve ROI on advertising spend while increasing visibility in key international source markets.
“Achieved exceptionally low $0.10 cost per acquisition”
“Increased ad click-through rate to 26%”
“Grew direct bookings by 200%+”
How WeSolved It
We implemented a performance marketing strategy with custom audience targeting, optimized bidding, and compelling visual content to drive high-value direct bookings at lower acquisition costs.
Launched exclusive room packages and F&B bundle promotions to drive demand
Optimized branded search campaigns to capture high-intent travelers searching the hotel name
Created custom audience segments from first-party data to target high-value guests
Implemented dynamic remarketing across Google and Meta for previous site visitors
Developed visual storytelling content showcasing restaurants, bars, and modern design
Results That Speakfor Themselves
3 months to optimal performance
The ROI on our marketing spend has been extraordinary. Zanobe delivered results that exceeded our most optimistic projections while maintaining extremely efficient acquisition costs.
Services Delivered
Let's Grow YourDirect Bookings
Let's discuss how we can drive direct bookings and reduce OTA dependency for your property.