Zulal Wellness Resort
What We WereUp Against
Zulal Wellness Resort, Qatar's first traditional Arabic wellness retreat, had a world-class product but needed to convert awareness into direct bookings across a highly competitive luxury wellness market to capture high-intent audiences across the GCC, Europe and the UK. At the same time, their website required consistent technical maintenance to ensure a seamless booking experience aligned with the resort's premium positioning.
“221K Total Ad Clicks (2,650% growth YoY)”
“41.08M Impressions (662% growth YoY)”
“13.26M People Reached (395% growth YoY)”
How WeSolved It
We developed a full-funnel Meta advertising strategy with seasonal campaign planning, audience segmentation, messaging optimization, and website support to significantly increase direct inquiries and bookings while reducing acquisition costs across key international markets.
Built a structured campaign funnel: from broad awareness at Level 0 through to conversion campaigns targeting GCC, EU, and UK markets with audience-specific creative and messaging.
Developed granular audience segments by market and intent level: from cold awareness audiences to warm retargeting pools, dramatically lowering cost per result over time.
Activated dedicated Messenger and Instagram DM campaigns to drive high-quality direct enquiries.
Provided ongoing web maintenance to keep the resort's booking journey technically sound, fast, and aligned with evolving campaign landing pages
Results That Speakfor Themselves
3 months to optimal performance
Services Delivered
Let's Grow YourDirect Bookings
Let's discuss how we can drive direct bookings and reduce OTA dependency for your property.