Campaign Focus: Paid Advertising on Google Ads and Meta Ads
OVERVIEW
Holiday Inn Samui is a 4 star hotel an ultimate kid-friendly resort situated on the heart of Samui Island. Holiday Inn Samui sought to elevate its online presence, drive more traffic to its website, and increase conversions in paid social media campaigns for Facebook and Google.
Our Results
• 620% Increase in "Book Now" Clicks
• 116% increase in Website Traffic
• Bookings from Organic & Direct
Our Approach
Website Optimization
- Redesign: Modern, user-friendly interface with improved navigation and mobile responsiveness.
- SEO: Optimized meta tags, keywords, alt texts, and internal links to enhance organic search rankings.
Paid Social Media
- Targeted Ads: Launched focused campaigns on Facebook and Google Ads.
- A/B Testing: Tested various ad creatives to identify top performers.
- Retargeting: Re-engaged previous visitors with personalized offers.
Data-Driven Improvements
Data-Driven Improvements
- Tracking: Monitored key metrics via Google Analytics and Facebook Ads Manager.
- Reporting: Regular updates guided strategy adjustments.
- Landing Pages: Enhanced for better user experience and higher conversions.