Campaign Focus: refine CPA with Dynamic Google Ads targeting
OVERVIEW
Holiday Inn Express Soonvijai, a 3-star hotel near major medical facilities, caters to medical tourists, leisure, and business travelers visiting Bangkok. The hotel partnered with us to manage Google Ads campaigns, aiming to boost direct bookings and increase brand visibility in key markets.
Our Results
• ฿3.93 Consistent CPA ($0.11 USD)
• 487% increase in "Book Now" clicks
• 367% increase in website traffic
Our Approach
Increase Direct Bookings
- Exclusive Incentives: Offered special discounts, loyalty programs, and value-added services to drive direct bookings.
- SEO Optimization: Improved search engine rankings to enhance organic traffic and support paid campaign efforts.
Geo-Targeting & Bid Adjustments
- Detailed Geo-Targeting: Focused campaigns on specific countries and regions to ensure ads reached the most relevant audiences.
- Bid Adjustments: Analyzed geographic performance data regularly to allocate budget efficiently, maximizing ROI by prioritizing high-performing areas.
Custom Audiences & Remarketing
Custom Audiences & Remarketing
- In-Market Audiences: Targeted users actively searching for hotels and related services to capture high-intent customers.
- Remarketing Campaigns: Created remarketing lists to re-engage past website visitors, encouraging them to complete their bookings.