Campaign Focus: Paid Advertising on Google and Meta Ads
OVERVIEW
Mercure Oxford Hawkwell House Hotel, a charming boutique property in Oxford, sought to enhance its digital reach and attract more guests by optimizing its paid advertising strategy. The hotel partnered with us to improve visibility, drive direct bookings, and increase reservations for its rooms, conference hall, and restaurant through targeted campaigns on Google and Meta Ads.
Our Results
• 215% Increase in "Book Now" Clicks from Meta and Google Ads
• 20% Quarterly Increase in Website Traffic
• Bookings for Hotel Rooms, Conference Hall, and Restaurant
Our Approach
Targeted advertising
- Multi-Platform Strategy: Integrated Google Search, Display, and Meta Ads to reach both leisure and business travellers.
- Geo-Targeting: Focused on high-intent audiences searching for boutique stays in Oxford and nearby areas.
- Interest-Based Targeting: Engaged potential guests based on travel preferences, luxury stays, and historic city visits.
PERFORMANCE OPTIMISATION
- A/B Testing: Tested multiple ad creatives, including carousel and video ads on Meta, to identify high-performing visuals.
- Dynamic Retargeting: Re-engaged website visitors with tailored offers to encourage direct bookings.
- Keyword Refinement: Ongoing adjustments to Google Ads keywords to align with user search intent and seasonal demand.
CREATIVE ANALYSIS
CREATIVE ANALYSIS
- Ad Format Testing: Experimented with videos, images, and carousels to identify the most engaging content.
- Lifestyle Imagery: Used a mix of professional photoshoots and authentic user-generated content for higher engagement.
- Influencer Collaboration: Partnered with local travel influencers to showcase the hotel experience and drive organic reach.