Campaign Focus: Paid Advertising & Website Ranking on Google
OVERVIEW
Novotel Living Bangkok Sukhumvit Legacy, a premium extended-stay hotel, aimed to attract long-term guests by strengthening its digital presence. The hotel partnered with us to optimize its Google Ads campaigns and improve search engine rankings, driving direct bookings for extended stays of two weeks or more.
Our Results
• 430% Increase in "Book Now" Clicks from Google Ads
• Improved Website Rankings by 3 Places in Google Search
• Bookings for Long Stays (2 Weeks)
Our Approach
TARGETED ADVERTISING
OPTIMISED PERFORMANCE
- Smart Bidding Strategies: Implemented automated bidding to maximise conversions and ROAS.
- Geo-Targeting: Focused ads on high-intent travellers searching for extended stays in Bangkok.
- Audience Segmentation: Custom audiences based on travel behaviour, interests, and booking intent.
OPTIMISED PERFORMANCE
OPTIMISED PERFORMANCE
- A/B Testing: Experimented with different ad creatives, headlines, and CTAs to improve CTR.
- Ad Extensions: Utilised sitelinks, callouts, and structured snippets to enhance ad visibility.
- Keyword Optimisation: Continuous refinement of keyword strategy for better search intent alignment.
DATA-DRIVEN INSIGHTS
DATA-DRIVEN INSIGHTS
- Conversion Tracking: Monitored bookings, enquiries, and engagement through Google Analytics.
- Performance Reporting: Regular insights-driven adjustments to maximise ad spend efficiency.
- Landing Page Optimisation: Improved user experience and reduced bounce rates for higher conversions.