Campaign Focus: Optimizing Conversions Across Meta & Google
OVERVIEW
Renaissance Ratchaprasong Bangkok Hotel, a 5-star property in Bangkok’s prime shopping district, attracts luxury travelers seeking a refined urban experience. The hotel partnered with us to drive direct bookings through targeted Google Ads and Meta Ads campaigns, enhancing its presence in key markets.
Our Results
• ฿3.62 Consistent CPA ($0.10 USD)
• 26% improvement in CTR
Our Approach
Increase Direct Bookings
- Exclusive Offers & Promotions: Launched tailored room promotions with bundled offers, dining credits, and exclusive discounts to encourage direct bookings
- Branded Search: optimized branded search campaigns to boost visibility, supporting paid efforts on both Meta and Google Ads.
custom AUDIENCES
- Precision Targeting: Leveraged first-party data and created custom audience segments to capture high-intent travelers.
- Remarketing & Dynamic Ads: Designed remarketing campaigns featuring dynamic ads showcasing room categories and rates.
CONTENT CREATION
CONTENT CREATION
- Visual Storytelling: Developed engaging content showcasing the unique F&B outlets, including Flavors, R Bar, and La Tavola, with a focus on culinary experiences and seasonal offers.
- Social Media Campaigns: Curated high-quality imagery and video assets highlighting the hotel’s modern design.